Description of Marketing Management

Become a pragmatic, result-oriented marketing professional with our intensive Masters in Marketing Management (M3). Join fellow students in solving real business problems in close collaboration with leading companies.
Visit cutting-edge marketing companies in Belgium and Ireland, such as LinkedIn, Google and Oracle on the international study trip. Practice your skills during an intensive 3-month market research project, within a company of your choice.
You can find more information about this programme on the programme website

Our Marketing Programme takes place in our Ghent campus, right in the city centre, which displays the perfect combination of medieval charm and modern creativity.

Why a Masters in Marketing Management?

Our Masters in Marketing Management challenges you to work from one deadline to another on real-life cases in various marketing domains. Your presentation skills will be constantly put to the test before a jury of industry leaders and Vlerick faculty. Expand your marketing toolkit with best practices from leading marketeers. Experience that marketing is not only about creativity, but also the ability to incorporate results from big data in your marketing plan.

Set out for a life-changing experience

    Knowing everything there is to know about marketing
    Getting your hands dirty with numerous practical challenges
    Testing your creativity and market research skills under pressure
    Stepping out of your comfort zone based on a 360° assessment
    Real-life experience with assignments for Google, Samsonite and Lidl
    Personal coaching and peer feedback
    Broadening your curriculum with a wide variety of boot camps
    The opportunity to interact with top business leaders
    Access to jobs or companies you never considered before
    Discovering how business is done in other cultures
    Competitive advantage on the jobmarket through career skills training
    Some of the best friends you’ll ever make

Your career starts now!

Give your career the kick-start it deserves! Our Career Services team facilitates your job search to maximise your career opportunities by:

    Career Builder: lay the foundations for your future career at this two day seminar comprising a range of workshops, mock interviews, assessment tests and networking opportunities. You will receive individual feedback on your CV and cover letter and will be able to discuss your job search process with our Career Services Office. We give you the tools to take charge of your professional development throughout the year.
    Connect with the corporate world: you will attend several Career Fairs during the year, company presentations and networking events with alumni.

    Career Tools: use our online recruitment portal to post your CV and check job listings from prominent companies keen to recruit Vlerick graduates.

Placement Results 2014

    98% of our M3 graduates has found a job within 3 months after graduation
    62% has found a job during the programme
    Most of our M3 graduates take positions in FMCG giants like P&G, Unilever, NestlĂ©, Coca-Cola and ABInBev. Others go into consulting, advertising, communication or multimedia

You can find more information about this programme on the programme website
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